A pop fact for you, and one that cannot be denied (for it is a fact): One Direction's 'What Makes You Beautiful' is definitely somewhere in the region of Quite Good. Equally true, however, is that its accompanying video is 'somewhat lacking'. Judging by some of its YouTube comments ("AAAAHHHHHHH is here!!!!! OMG!!!! I swear im diying") the group's fans are sated by it but, unfortunately, and without wanting to patronise, the more discerning viewer would surely have expected more.
Basically while bits like this
are all well and good in terms of 'making the video relate to the song'...
It could have done with more of this:
In case someone working at Syco is reading this (and why wouldn't they be?), could you please pass on to relevant parties in time for the second single. 'Cheers'.
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